Click to learn about Piggyback Profits
There has been a lot of talk about “product launches” in internet marketing circles for some time.
In fact, it’s become somewhat of a “niche” within IM (much like email marketing, viral marketing, article marketing, etc.) with many articles, reports and products devoted to the topic.
For the record, just so we’re all on the same page, here is a working definition of a “product launch”…
A product launch is the sum total of your marketing activities to produce as many initial sales as possible of your newly created product.
That’s obviously a desirable result … as many initial sales as possible. But, how does it work?
Click below to find out more…
The 7 Basic Steps Of A Product Launch
A very generalized view of a product launch looks something like this…
- Build a list of prospective buyers in your target audience.
- Develop a hot product that is in demand by your list.
- Tweak your sales process until it is rock-solid.
- Create pre-launch buzz by “teasing” your subs with details.
- Find influential partners to promote you on “launch day”.
- Create more buzz by revealing case studies of results.
- Announce your product to list on launch day with some kind of limit or deadline to further get them to act now.
Now, to be sure, there are a lot of “parts” within each of these steps, but that’s the basic overview of what a product launch looks like. What I’ve learned from experience back when I was a “nobody” is that you can “piggyback” off of others!
The definition of “piggyback” from Dictionary.com does a very accurate job of portraying the idea here..
To use, appropriate, or exploit the availability, services, or facilities of another.
A “piggyback” product launch, therefore, is to use the existing leverage of someone or something else to launch your product.
That is, if you don’t have a list, an affiliate program, a network of partners, a group of people who will help you launch your product, you can “piggyback” off someone who does in order to successfully launch your product.
I’ve put together a short, 18-page report entitled “Piggyback Product Launches”.
Click below to grab a copy today!
